Twitter Wants to Put Social Media Editors Out of...
Social media editors thrive on chaos. Colleagues of mine like Anthony De Rosa (@AntDeRosa) and Matthew Keys (@ProducerMatthew) spend a ton of time poring over obscure tweets to find great content. For the regular user, it’s not easy to find the @ReallyVirtual’s of the world. As a result, people follow social media editors to do that job for them. Twitter,...
Sometimes a Tweet is Worth a Thousand Words
Instead of wasting everyone’s time with a banal press release few would share, McDonald’s took down NYC Mayor Mike Bloomberg’s proposed ban on large sugary drinks with a simple tweet.